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The aim of this launch campaign was different than perhaps that of a more mainstream, more accessible car. We didn’t set out to toute features or performance — those things are to be expected from a Porsche — we set out to toute that this new 4-door sports sedan was actually a Porsche. We did so by pulling from the rich Porsche heritage of classic and current cars and showing how the Panamera is an extension of that thinking and a rightful branch on the family tree.
I pretty much sketched out the entire site with marker, outlining much of the functionality and the design was brought to life in partnership with Fantasy Interactive. The site featured rich content on over 20 Porsche vehicles (that in most cases we had shot and modeled), an interactive 3d timeline of Porsche history and a UGC component where Porsche owners and enthusiasts could join the family by sharing a photo, story or video — all to help welcome the family’s latest member.
ACD: Rick Hamman, Copy: Julian Timberlake, Producer: Nick Harr, Art Directors: Markandeya Sendan, Nathan Thompson, Designer/Art Director: Anton Repponen, Developer: Christoph Helzle/Fantasy Interactive
Ore-Ida came to C-K and asked us to create a “viral” campaign using kids for their Steam n’ Mash product. We came up with the idea to do an online video series where kids submit creative ideas of how to mash Steam n’ Mash. We’d then pick the ones we thought would be fun to film and create a “will it blend” style web series of the mashing mayhem.
We had a lot of fun working on it. With a very success contest with a couple hundred submissions from kids, an awesome intro video which included a tennis machine and a guy in a bear costume and awarded $10,000 in prize money. The project was run on a dedicated website and used a few banners, an email blast, facebook and social media to spread the word. Unfortunately the web series never happened.
CD: Christina Calvit, Copy: Larry Liss, Art Director: Markandeya Sendan, Producer: Tony Wei, Director: Alex Fendrich/CapGun, Editor: Glorily Velez/Whitehouse, Website Production: Prizelogic
C-K won the Crocs business with a campaign centered around a character called Croslite, who symbolized the foot loving, comfort giving, odor stopping, ergonomic proprietary material found in every pair of crocs. It was a great perception changing, memorable campaign and I worked on the team to come up with an interactive experience to introduce folks to the Croslite character and teach about it’s special skills.
I must disclaim this site never made it out of beta due to some issue beyond my control. I did produce a ton of other work for crocs; a site reskin, landing pages, banners, posters, graphics… but this project is what I am most proud of.
CD: Pat Hana, ACD: John Nussbaum, Copy: Andrei Chahine, Art Director: Markandeya Sendan, Producer: Nicholas Harr, UX: Christian Dodd, Developer: Garrett Nantz/Luxurious Animals.
This campaign was designed to help further make Porsche more relatable, to take the cars off the pedestal and remind people that the 911 and mid-engine models actually make great daily drivers. They were built that way from the beginning and needn’t sit covered in the garage waiting for a sunny weekend to drive.
The site collected over 600 pieces of content in 6 categories as evidence to this point. I was the main art director and created the look for the site and the general idea of how it works. Once the concept was nailed down the team really ran with it and came together to execute. Built in partnership with Struck Axiom. We also created a facebook app, a mobile site, low funnel push and tons of banners as part of this effort.
The site is currently still live: www.porscheeveryday.com
CD/Copywriter: Gary Doyle, ACD: David Petti, Producer: AJ Karim, UX: Christian Dodd, Art Directors: Markandeya Sendan, Sangbaum Kim, Art Director/Designer: Jonathan Minori, Developers: Jeff Jamada, Ryan Kee
The assignment was to reach college aged kids and to teach them about AirTran’s cheap standby program. The way the program works is a little complicated and people are continually confused by it. We boiled it down to the basics. Unfortunately this never ran. Too edgy for AirTran but we thought it spoke well to our target.
CD: Pat Hanna, Copy: Brian Bennett, Art Director: Markandeya Sendan
The assignment involved redesigning sealy.com to place it’s three brands under one roof and to try to teach people the difference between them. And the main idea from the brief was to simplify the research experience.
I came up with the idea of a slider which would summarize whatever page you’re on down to the basics or fill it with more information if you’d like to delve deeper. I thought it was a cool idea.
I’m an art director currently based in California available for freelance or full-time work. I have good experience across a range of clients, from small local businesses to well known global brands. I’m good at coming up with lots of ideas, also am good at executing them down to the smallest detail. I like opportunity and have spent several years working in Chicago as well as in Dallas and San Francisco.
My focus these past years has been online but I’ve done a lot print and outdoor as well. Simple visual solutions and well crafted headlines are the things that drew me to advertising. I’ve been working in the business for about seven years now and have learned a lot along the way.
Fill free to click on the social icons in the corner to learn more about me, or check out my blog for more updates and projects that didn’t make it to page one. Thanks for taking the time to check out my portfolio.
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